Crystal Pro Max Nic Salts by Hayati – Bru Ice

There's a reason "Bru Ice" needs no further explanation to most UK vapers. It's built to echo that bright orange, faintly bubblegum, unmistakably fizzy soft drink taste that half the country grew up on, then chilled right down. Crystal Pro Max Nic Salts by Hayati takes that idea and commits to it fully rather than softening it into something more generic, so what you get is genuinely one of the more recognisable flavours in the nic salt range.

First Inhale to Last Exhale

The first thing you notice is the fizzy orange note, sweet, slightly synthetic in a way that's clearly meant to nod at the original drink rather than taste like a fresh orange. There's a faint bubblegum edge sitting just underneath it too, which is part of what makes it read as "that drink" rather than plain orange soda. It's an instantly familiar taste to anyone who's had the real thing, and slightly puzzling to anyone who hasn't, since nothing else quite tastes like it.

The ice arrives almost immediately after the sweetness, not as an afterthought but as a proper part of the profile. It's a firm, clean cold rather than a light dusting of menthol, enough to numb the back of the throat slightly on a deep pull. Mid-vape, the fizzy orange and the ice settle into each other, so it feels less like fruit-then-cold and more like one continuous cold, tangy sensation. The exhale is where the ice properly takes charge, leaving your mouth feeling refreshed and slightly tingling, with the citrus note trailing off underneath it rather than lingering as the dominant flavour.

Who Reaches for This One

This flavour suits vapers who already know they like a strong menthol or ice hit and want something with more character than a plain mint. It's also an easy pick for anyone nostalgic for the drink itself, since the whole point of the flavour is to be instantly recognisable rather than subtle. If you find most ice vapes a bit flat or one-note, the orange and bubblegum underneath give this one something extra to chew on beyond just the cold.

It's a strong candidate for hot weather, since the ice hit is genuinely refreshing rather than just cosmetic, and for after meals, when a sharp cold flavour cuts through better than a sweet one. Plenty of vapers also treat it as a wake up flavour first thing in the morning, since the cold hit does a similar job to a strong coffee in terms of snapping your senses awake. It's less of a natural fit late at night, when a milder, less intense flavour tends to suit better before bed.

Where It Sits Against Other Ice Flavours

Compared to a straightforward menthol or mint ice, Bru Ice has far more going on, the fizzy orange and bubblegum give it a personality that plain mint simply doesn't have. Compared to other soft drink style vapes like cola or lemonade flavours, this one is colder and sharper, most cola vapes lean on caramel sweetness rather than a proper ice hit, so Bru Ice reads as more intense across the board.

Because the ice element is strong, it's worth rotating with something warmer or fruitier to stop your palate going numb to the cold. A tropical fruit or a dessert flavour without any ice makes a good contrast, giving your mouth a break from menthol before coming back to Bru Ice fresh. Some vapers also find that using it earlier in the day and switching to something milder as the day goes on stops the cold sensation from feeling less sharp over repeated use, which can happen with any strong ice flavour if it's all you vape.

Getting the Truest Hit

• Nic salt e-liquids like this are usually vaped on lower power, pod style devices, and this flavour genuinely benefits from that. Too much power can push the ice into feeling harsh rather than crisp, while a lower wattage lets the orange and bubblegum come through properly alongside the cold.
• A slower, steadier draw brings out the fizzy orange note more clearly, while a quick sharp puff tends to emphasise the ice and mute the flavour underneath it.
• Give the bottle a proper shake before filling your pod or tank, the flavouring and nicotine salt can settle slightly over time, and a good shake keeps the orange and bubblegum notes as strong as they should be.

Bru Ice FAQ

Is Bru Ice sweet, icy, or both?

Both, and neither dominates for the whole vape. The sweetness leads on the inhale with that fizzy orange and bubblegum character, then the ice takes over through the mid-vape and exhale, so you get a proper mix rather than one note masking the other.

How strong is the ice compared to a normal menthol vape?

It's on the stronger end. This isn't a light, background cooling, it's a firm ice hit that you'll notice at the back of your throat, closer to a dedicated ice flavour than a mild minty one. If you're new to ice vapes, it's worth knowing this one doesn't hold back.

Will Bru Ice still taste right if I vape it at a low nicotine strength?

Yes, the flavour profile doesn't change with nicotine strength, only the throat hit and nicotine delivery do. Nic salts are capped at 20mg/ml (2%) under UK regulations, and Bru Ice tastes the same fizzy orange, bubblegum and ice combination whichever strength within that range you pick.