Seriously Donuts Shortfill E-Liquid By Doozy

Doozy built its name on dessert-style e-liquids that actually taste like the thing on the label, and Seriously Donuts Shortfill E-Liquid By Doozy is one of the ranges that put that reputation on the map. Instead of one generic "bakery" flavour, it's a small collection built around different parts of a donut counter, the fried dough itself, the glaze, the fillings, so you can pick the exact profile you're after rather than a single catch-all sweet vape.

It's sold as a shortfill, which means the bottle ships at 0mg nicotine. That's the standard UK format for this style of e-liquid: you buy the flavour on its own, then add nicotine separately if you want it. It also means the 0mg bottle itself contains no nicotine at all and is not restricted to adults on that basis, though buying and vaping any nicotine product remains strictly an 18+ activity in the UK.

The Flavour Range

The Seriously Donuts line covers six flavours, each aimed at a different bakery note rather than variations on the same theme:

• Apple Fritter, stewed apple folded through fried batter, closer to a proper fritter than a plain apple vape.
• Glazed Biscuit, a firmer, more biscuity base under a sugar glaze, less "cakey" than the others in the range.
• Lemon Drizzle, sharp lemon icing over sponge, the one flavour in the range that leans tart rather than purely sweet.
• Original Glazed, the straightforward one: warm dough and a classic sugar glaze, built to be the everyday all-day vape of the range.
• Raspberry Jam, a jam-filled donut profile, tart fruit centre against a soft pastry backdrop.
• Strawberry & Cream, fresh strawberry paired with a rounder, creamier finish than the fruit-forward flavours elsewhere in the line.

Standout profiles

Original Glazed is the one most people land on first if they're new to the range, since it's the clearest expression of what "donut vape" means without any fruit layered on top. Lemon Drizzle is worth a specific mention for anyone who finds dessert e-liquids sickly after a few bottles, the citrus keeps it from tipping into pure sugar territory, which is a common complaint with bakery flavours generally. Apple Fritter tends to suit vapers coming from fruit-and-tobacco backgrounds, since the apple note gives it a familiar entry point before the pastry side kicks in.

Setting It Up Without A Burnt Or Muted Taste

Dessert and bakery e-liquids are more prone to muted or burnt-tasting hits than fruit or menthol juices, mainly because the sugar content in the flavourings caramelises on a coil faster than simpler flavour profiles. A few habits make a real difference here:

• Prime new coils properly. Drip a few drops directly onto the coil before your first fill and let the tank sit for five to ten minutes once filled. Vaping on a dry coil is the single most common cause of an instantly burnt hit.
• Don't chain vape a fresh coil. Give it short, spaced-out puffs for the first few uses so the wick has time to keep re-saturating between hits.
• Watch your wattage. Running dessert liquids too hot exaggerates the caramelised, "burnt sugar" edge rather than bringing out the flavour. If your device has adjustable wattage, start on the lower end of the recommended range and work up.
• Keep the tank topped up. Letting a tank run low starves the wick and produces a flat, muted taste well before you actually run dry, refill before it drops to the last quarter.
• Replace coils on schedule, not just when they fail outright. Sweet flavours gunk up coils faster than clear or menthol liquids, and a coil that's past its best will mute the flavour long before it stops working entirely.

If a flavour still tastes muted after all that, the more likely culprit is coil age or airflow set too open for the wattage in use, rather than the e-liquid itself.

Who This Range Suits

This is a good fit for vapers who already know they like dessert or bakery-style flavours and want variety within that lane rather than a single generic "custard" or "cake" vape. It also works well for anyone who finds most bakery liquids too flat or one-note, since the range spreads across fruit-filled, glazed, and citrus-cut variants rather than repeating the same sweetness. It's less suited to menthol or ice fans, or to anyone who prefers a cleaner, less sugary all-day vape, the sweetness here is the point, not a side effect.

Because it's a shortfill rather than a small nic salt bottle, it also suits vapers using sub-ohm tanks or higher-output pod kits designed for shortfill liquids, rather than pod systems built around nic salt cartridges.

How It Compares To Other Shortfills

Against fruit and ice shortfills, the appeal here is obviously different, this is a flavour category built for people who specifically want dessert notes, not a fruity alternative to compare on freshness or coolness. Within the bakery and dessert shortfill category more broadly, what sets this range apart is the spread of profiles under one name: rather than buying six near-identical "cake" liquids from different brands to find variety, the whole range covers fritter, biscuit, citrus, jam, and cream-based notes in one line. If you've tried a single-flavour dessert shortfill and found it went stale after a few bottles, this range is built to solve exactly that by giving you somewhere else to go without switching brands entirely.

Nicotine Strength Guidance

The bottle itself is sold at 0mg and contains no nicotine on its own. To vape it with nicotine, add a nicotine shot separately, this is standard practice for shortfill e-liquids in the UK and lets you control the final strength yourself rather than being locked into a fixed one.

• UK regulations under TPD cap nicotine-containing e-liquid at 20mg/ml (2%), which applies to nic salts and any nicotine shot you add.
• Work out how many shots you need based on your tank's total capacity and the strength you're after, under-dosing gives a weaker throat hit and flavour carry, over-dosing pushes past what's comfortable and can taste harsher.
• If you're vaping the 0mg bottle as-is, it contains no nicotine at all, and there's no throat hit or nicotine effect to expect from it.
• Nicotine products, including any shot added to this shortfill, are strictly for adults aged 18 and over in the UK.

Care And Storage

Store the bottle upright, out of direct sunlight, and away from any direct heat source such as radiators or car interiors, UV light and heat both degrade flavour quality and can affect the liquid's consistency over time. Keep it somewhere children and pets can't reach it, ideally in a lockable cabinet or high shelf, and always keep it in its original bottle with the cap tightened between uses. Give it a shake before filling your tank, since flavourings and any added nicotine shot can settle slightly over time. Once opened, try to use it within a reasonable period rather than letting it sit half-full for months, flavour intensity fades gradually with prolonged air exposure even when the bottle is sealed.

FAQ

Does the bottle come with nicotine already in it?

No. It's sold at 0mg. Add a nicotine shot separately if you want a nicotine-containing vape, keeping the final mixed strength within the UK's 20mg/ml cap.

Which flavour is closest to a "plain" donut?

Original Glazed is the most straightforward option in the range, warm dough and a classic sugar glaze without fruit or citrus layered on top.

Why does my dessert vape taste burnt after a day or two?

This is usually a coil issue rather than a flavour issue. Sweet, dessert-style liquids gunk up coils faster than fruit or menthol juices, so a coil that's fine on day one can start tasting scorched by day three or four. Rotate coils more often with this style of liquid than you would with clearer flavours.

Can I mix flavours from this range in the same tank?

There's nothing stopping you refilling with a different flavour once a tank runs low, though for the cleanest taste it's worth giving the tank a quick rinse or at least running it near-empty first so the previous flavour doesn't muddy the next one.

Is this suitable for a beginner vaper?

It's fine flavour-wise for anyone who likes sweet, dessert-style vaping, but the shortfill format assumes you're comfortable adding your own nicotine shot and have a tank suited to shortfill liquids, if you want something simpler with nicotine already included, a nic salt pod product would be a more straightforward starting point.