Seriously Nice Shortfill E-Liquid By Doozy

Doozy built a name on straightforward fruit and dessert vapes that don't need three vape shop staff to explain, and the Seriously Nice Shortfill E-Liquid By Doozy keeps that promise. It's a shortfill bottle sold with no nicotine in it, purpose-built for shortfill tanks and sub-ohm kits, and it comes in six flavours that lean hard into cold fruit rather than anything overly sweet or bakery-adjacent. If you've been searching for the Seriously Nice Shortfill E-Liquid By Doozy UK stockists carry, this page covers the flavour lineup, how to actually get the best out of it, and who it's going to suit.

The flavour range

The Seriously Nice line runs to six flavours, and the common thread across all of them is icy, fruit-forward vaping rather than heavy custards or tobacco notes. A few worth calling out by name:

• Arctic Berries, a mixed berry blend chilled right down, closer to a berry slushie than a single-note fruit vape. Good all-day flavour that doesn't fatigue the palate the way one-dimensional juices can.
• Blackcurrant Lemonade, tart blackcurrant balanced against a fizzy, citrus-forward lemonade finish. This is the one people reach for when they want something less "sweet shop" and more "actual drink".
• Blue Razz Ice, the classic blue raspberry candy taste with a proper menthol kick behind it rather than a token cooling agent. If you like a strong exhale, this is the standout.
• Frozen Apple Berry, crisp apple layered with mixed berries and the same icy finish running through the rest of the range, sitting somewhere between an orchard fruit vape and a berry one.

The remaining two flavours in the range follow the same fruit-and-ice formula, so if any of the four above appeal, the rest of the lineup is a safe bet. As with any e-liquid, taste is subjective, what reads as "icy and refreshing" to one vaper can feel a touch sharp to someone used to milder juices, so if you're new to the brand it's worth starting with a flavour that sounds closest to what you already vape.

Setting it up so it actually tastes right

Shortfills like this are made for sub-ohm coils in a tank or pod-mod system, not the low-power pod kits built for nic salts. Getting a clean, full-flavour hit rather than a flat or burnt one comes down to a handful of habits:

Prime the coil before you vape it

Drip a few drops of e-liquid directly onto the coil through the airflow slots before fitting it, then let the tank sit filled for five to ten minutes before the first pull. Firing a dry coil straight out of the packet is the single most common cause of a burnt taste on a brand-new coil, and it's avoidable with a bit of patience.

Match your wattage to the coil

Every coil has a manufacturer-recommended wattage range printed on the box or coil itself. Running below that range tends to give a weak, muted flavour because the coil isn't heating enough to vaporise the juice properly; running above it scorches the wick faster and brings on that burnt taste sooner. Sitting in the middle of the recommended range is usually the sweet spot for both flavour and coil life.

Keep the tank topped up

Letting a tank run close to empty exposes part of the coil to air instead of e-liquid, which dries the wick out and produces a harsh, muted hit almost immediately. Topping up before the tank gets low keeps the wick saturated and the flavour consistent.

Give new juice a chance to settle

After filling a tank, especially with a fresh coil, give it a minute or two before vaping rather than firing it immediately. This lets the e-liquid work its way fully into the wicking material so the first few pulls aren't thinner-tasting than the rest of the bottle.

Adding the nic shot correctly

Shortfill bottles are sold with headroom deliberately left in them so a nicotine shot can be added without overflowing. Pour the shot in, screw the cap back on tightly, and give the bottle a good shake for a minute or so before your first fill, this mixes the nicotine through evenly so you're not getting a weak first tank and a stronger last one. Let it sit for a few minutes afterwards so any bubbles settle before you fill your tank.

Who this suits

This is a good fit for anyone already running a sub-ohm tank or refillable pod-mod who wants an icy fruit juice without a lot of complexity. It suits vapers who prefer a strong, cooling exhale over a subtle one, and anyone who wants to mix their own nicotine strength rather than being locked into whatever a prefilled pod ships with. It's less suited to anyone using a low-wattage MTL pod kit built specifically for nic salts, or anyone after a dessert, tobacco, or menthol-only profile, the whole range sits firmly in fruit-and-ice territory.

How it compares to other shortfills

Against other big-bottle shortfills on the market, Seriously Nice sits in familiar territory: fruit-led, ice-heavy, and priced to be topped up with a nic shot rather than sold nicotine-included. What sets a range like this apart from generic own-brand shortfills is flavour consistency across the line, the six flavours share a house style rather than feeling like six unrelated juices bundled together, which makes it easier to pick a second or third flavour once you know you like the brand. Compared with nic salt e-liquids in small bottles, the trade-off is the usual one: shortfills give you a bigger volume and full control over nicotine strength, but they need a sub-ohm setup and a nic shot to be vape-ready, rather than working straight out of the bottle in a pod kit.

Nicotine strength guidance

As sold, this shortfill contains no nicotine, it's supplied at 0mg so you can add your own nicotine shot to reach the strength you actually want, rather than being stuck with a fixed level. Under UK TPD rules, nicotine e-liquid is capped at 20mg/ml (2%), so however you make it up, don't exceed that limit. A few pointers:

• If you've recently quit smoking or moved over from a higher-nicotine vape, a stronger mix in the 12, 18mg range after shotting is usually more comfortable to start with.
• Long-term vapers who've already cut down often prefer a lower strength, or run it at 0mg entirely if they're vaping for the habit and flavour rather than the nicotine hit.
• Whichever nic shot strength you use, work out the maths before mixing so the finished bottle stays within the 20mg/ml legal maximum.

This product, and any nicotine you add to it, is intended for adults aged 18 and over only. Don't buy or use it if you're under 18, pregnant, or have been advised against nicotine use by a medical professional.

Care and storage

Keep the bottle upright, away from direct sunlight, and somewhere that doesn't get too warm, a kitchen cupboard or drawer is fine, a car dashboard or windowsill isn't. Heat and UV exposure both degrade flavour over time and can affect the nicotine once a shot's been added. Store it well out of reach of children and pets; the childproof cap is there for a reason, and it should always be closed properly after use. Once you've added a nicotine shot and shaken the bottle, try to use it within a reasonable window rather than letting it sit half-used for months, as flavour and nicotine potency both fade gradually with time and air exposure.

FAQ

Does the Seriously Nice Shortfill E-Liquid By Doozy contain nicotine?

No. It's sold as a 0mg shortfill so you can add your own nic shot to reach the strength you want, up to the UK legal maximum of 20mg/ml.

Can I use this in a pod kit?

It's designed for sub-ohm tanks and refillable pod-mods rather than low-wattage MTL pod kits built for nic salts. Using it in the wrong device tends to give a weak or muted hit rather than a burnt one, since those devices aren't built to vaporise higher-VG juice properly.

Why does my vape taste burnt with this juice?

Almost always a coil issue rather than the juice itself, a dry coil, wattage set too high for the coil's rating, or a tank left to run low. Re-priming a fresh coil and keeping the tank topped up usually clears it up.

How many flavours are in the Seriously Nice range?

Six, including Arctic Berries, Blackcurrant Lemonade, Blue Razz Ice, and Frozen Apple Berry, all built around the same icy, fruit-forward style.

Where can I buy Seriously Nice Shortfill E-Liquid By Doozy?

It's stocked here on PinkVape as part of the wider Doozy e-liquid range, ready to order online for UK delivery.

Do I need to buy a nic shot separately?

Yes, if you want nicotine in it. As a shortfill it's sold at 0mg with room in the bottle for one, so pick up a nic shot at the strength you're after and mix it in before your first fill, or leave it as is if you're happy vaping nicotine-free.