The Bling Ultra Plus 30000 – Blackberry Ice

There is a boldness to Blackberry Ice on The Bling Ultra Plus 30000 that sets it apart, and it starts with attitude before it starts with taste. This is the flavour dialled up: a deep, wine-dark berry given a generous, unapologetic frost, built to stay vivid across a huge puff count. Where some blackberry blends whisper, this one has volume. If your idea of a good berry is one that fills the mouth and makes a statement on every draw, the Ultra Plus reading of Blackberry Ice is squarely aimed at you.

A full-bodied berry, pull by pull

The first inhale lands rich and plush. The blackberry here feels concentrated, almost like the fruit reduced down to its darkest, most intense form, with a syrupy depth that coats the tongue. It is sweet, and it does not pretend otherwise, but the sweetness has a grown-up, wine-like quality rather than a flat sugar rush. Straight away you sense that this is the fuller end of the blackberry spectrum, closer to compote or dark preserve than to fresh fruit off the bush.

By the mid-vape the ice sweeps in with real force. This is a confident, cold menthol, the kind that cuts a clean line straight through the dense fruit and stops the sweetness from becoming heavy. The contrast is dramatic: plush warm berry meeting a decisive chill, each pull swinging between the two. Because The Bling Ultra Plus is built for endurance, that big flavour holds its intensity well into the device's long life, and the drama does not fade after the first day the way lesser blends can. The berry and the ice stay locked in their tug of war.

The exhale is where it shows its theatrical side. The frost blooms outward and cools the whole mouth, while the berry leaves a dark, faintly tart trail behind it. The aftertaste carries a hint of that wine-like richness alongside the clean cold finish, lingering a beat longer than a lighter flavour would. It is a satisfying, indulgent close, the sort that makes you want to take the next pull sooner rather than later.

The vaper and the mood it was made for

This flavour is for people who like their berries loud. If you have tried subtle fruit blends and come away wanting more punch, the Ultra Plus version of Blackberry Ice delivers exactly that extra intensity. It suits vapers with a sweet tooth who still want the discipline of a strong menthol to keep things from tipping over, and it rewards those who enjoy a flavour that announces itself rather than sitting politely in the background.

In terms of mood and occasion, this one leans towards the evening and the social. It has a night-out quality, a richness that feels apt when you are relaxing after the day is done rather than powering through the morning. It pairs naturally with a glass of something dark, a cola, or the end-of-day wind-down when you want a flavour with presence. It can absolutely serve as an all-day vape, but its personality shines brightest in those indulgent, off-the-clock moments where a bold berry feels like a small reward.

Where it sits against the alternatives

Placed next to a lighter, fresher blackberry, the Ultra Plus version is unmistakably deeper and sweeter, trading brightness for body. Against a tart mixed-berry blend it feels darker and more singular, focused on the blackberry alone rather than a fruit-bowl medley. Compared with a grape ice, which shares some of that dark, wine-like character, this stays truer to the seedy, jammy edge of real blackberry and reads less like sweets. If you have found other berry ices a bit thin, this is the one that fills out the low end.

A flavour this rich can dominate your palate, so rotation matters more here than with a gentler blend. Balance it against something sharp and clean, a lemon sherbet or a cool spearmint, so your taste buds get a reset between the heavy berry sessions. Steer clear of pairing it with another sweet dark flavour like blackcurrant or grape, since stacking two rich profiles quickly muddies both and speeds up palate fatigue. A crisp green apple or an icy watermelon works well as a lighter counterweight when you want a break without abandoning fruit altogether.

Drawing out its best, and keeping it there

To get the truest version of this bold berry, resist the urge to chain short sharp puffs. A slower, fuller draw lets the plush fruit develop before the menthol crashes through, giving you the complete rise and fall the blend was designed around. Rapid puffing tends to push the ice to the front and flatten the richness, which sells the flavour short. On a device with this kind of capacity, the flavour is at its most emphatic through the early and middle stages, so there is plenty of that intensity to enjoy.

Keep the device somewhere cool and upright. Heat exaggerates sweetness and can make a rich flavour like this feel cloying, while a cooler storage spot preserves the clean edge the menthol is supposed to provide. As the huge puff count winds down, you may find the dense berry softening slightly before the ice does, which is the normal signal that the device is nearing its end rather than any flaw in the blend. Given how long a single device lasts, wiping the mouthpiece occasionally also helps keep that big flavour clean and undistorted.

Frequently asked questions

Is this the sweetest way to have Blackberry Ice?

Among blackberry ice options it sits at the richer, sweeter end, with a deep syrupy fruit character that stands out. The strong menthol keeps it from becoming sickly, but if you specifically want a lighter or more tart take on the flavour, a crisper version on a different device may suit you better. This one is unapologetically full-bodied.

Will the bold flavour tire my palate quickly?

It can if it is the only thing you vape, simply because it is so rich. The fix is easy rotation with a sharp or minty flavour that resets the tongue between sessions. Used that way, the intensity stays exciting rather than becoming wearing, and you get to enjoy the drama of the berry every time you return to it.

Is the menthol overpowering?

It is strong and deliberate, but it is matched by an equally strong berry, so the two hold each other in balance rather than one burying the other. If you love a pronounced cool finish you will be delighted; if you prefer only a whisper of ice, this assertive style may be more than you are after. Nicotine products are sold to over-18s only.