IVG vs Lost Mary: Which Should You Buy? (UK 2026)
IVG or Lost Mary — which is better?
Both are genuine, TPD-compliant brands stocked at PinkVape. IVG offers the higher puff capacity, and IVG has the widest flavour choice. Pick IVG if you want the longest-lasting devices; pick Lost Mary if value is your priority.
Trying to choose between IVG and Lost Mary? Here's a side-by-side comparison based on the real IVG (23) and Lost Mary (16) products we stock at PinkVape — compared on the things that actually matter: how long they last, what they cost, and how much flavour choice you get.
IVG vs Lost Mary at a glance
| Feature | IVG | Lost Mary |
|---|---|---|
| Products in range | 23 | 16 |
| Max puff count | ~35,000 puffs | ~30,000 puffs |
| Price from | £2.89 | £2.89 |
| Most flavours | 45 | 36 |
| Device types | Prefilled Pod Kit, Prefilled Pods, E-Liquid, Refillable Pod Kit, Nicotine Pouches | Prefilled Pod Kit, Prefilled Pods, E-Liquid, Nicotine Strips, Nicotine Pouches |
| Top seller | IVG XL 35K Prefilled Pod Kit | Lost Mary Nera 30k Fullview Prefilled Pod Kit |
Top IVG vapes
Top Lost Mary vapes
IVG vs Lost Mary — FAQs
Is IVG better than Lost Mary?
Neither is universally "better" — it depends what you value. IVG leads on puff count. Both are 100% authentic and UK TPD compliant at PinkVape.
Which lasts longer, IVG or Lost Mary?
IVG has the higher maximum puff count (~35,000 puffs), so its top devices last longer per charge. Actual life depends on how often and how hard you vape.
Which is cheaper, IVG or Lost Mary?
Both start at a similar price point. Prices vary by device and we run multibuy deals across both ranges.