IVG 2400 Rechargeable Vape Kit – Purple Edition

Some flavours announce themselves and some make you work a little, and Purple Edition sits firmly in the second camp. It is a dark-fruit blend built around the deep, jammy end of the berry spectrum, and on the IVG 2400 rechargeable vape kit it comes through rich, smooth and a touch mysterious. If your idea of a good vape leans toward brooding berries rather than bright citrus, this is a flavour that rewards paying attention.

Reading the flavour, layer by layer

Purple in vape terms almost always means the darker fruits, and this blend follows that logic. Expect a core of deep berries, the blackberry and blackcurrant kind of thing, with a grape-adjacent sweetness rounding it out and giving it that unmistakable purple character. It is less about sharp tang and more about depth, a fruit flavour with weight to it.

The first inhale opens dark and sweet, more velvet than fizz. There is a jammy quality straight away, the taste of berries that have been cooked down rather than picked fresh and tart. It coats the palate gently rather than snapping at it, which sets the tone for the whole vape.

Through the middle, the grape-like note lifts and the blend shows its roundness. This is where Purple Edition earns its following, because the fruits stop reading as separate and become one deep, smooth flavour. There is sweetness, but it is a mellow, dark sweetness rather than a sugary one, and that keeps it from tipping into candy territory.

The exhale carries a lingering berry note with a faint tartness underneath that stops the whole thing feeling heavy. It is a satisfying finish, the kind that makes the next draw feel inviting rather than too much. There is no strong menthol here, so it stays warm and smooth from start to finish.

The right mood for a purple vape

Dark-fruit flavours have an evening personality, and Purple Edition is no exception. It suits winding down, cosy nights in, cooler weather and slower moments far better than it suits a bright summer afternoon. There is something comforting and grown-up about it, and it tends to appeal to vapers who have moved past the sweetest fruit flavours and want more depth.

It is a strong pick for anyone who finds light, sharp fruits a bit thin or forgettable. Where a lemon or a green apple can feel breezy, Purple Edition feels substantial, and that makes it a satisfying all-day option for the right person. It also plays well as a relaxing, low-key flavour, the sort you reach for when you are not chasing novelty and just want something dependable and rich.

Who should skip it? Anyone who lives for cool, crisp, refreshing vapes. Without menthol, and with its darker, jammier profile, Purple Edition can feel a little heavy to someone whose ideal vape is icy and light. If that is you, this one will not be your all-day companion.

Where it sits against similar flavours, and what to rotate in

Placed next to a single blackcurrant, Purple Edition is rounder and less sharply tart, thanks to that grape-like sweetness softening the edges. Next to a mixed summer fruits, it is darker and deeper, leaning into the heavier berries rather than the bright ones. Next to a berry ice, it is warmer and smoother, since it skips the cooling entirely. If you want a berry flavour with body and a bit of mystery rather than a light, refreshing one, Purple Edition is the more interesting choice.

Because it is a rich, warm flavour, the smart rotation partners are the ones that contrast it. A menthol or a cool berry gives your palate the crisp lift that Purple deliberately lacks, which makes coming back to the dark fruit feel indulgent again. A sharp citrus or apple cuts through the jammy sweetness when it starts to feel heavy. What to avoid is stacking it with another dark, sweet, no-menthol fruit back to back, since two heavy blends in a row can blur together and dull your sense of both.

• For contrast: a menthol or a cool blueberry to sharpen the palate.
• For a clean cut: a lemon or apple when the sweetness feels rich.
• Keep it dependable: Purple as the anchor, one lighter flavour alongside for variety.

Getting the best from it, and looking after the kit

Dark, layered fruits reward a fresh pod, because the deeper notes are the first to fade as a pod ages. On a new pod the blackberry depth and grape roundness come through fully, while a tired pod tends to flatten toward plain sweetness. Let a fresh pod settle for a minute after fitting so it wicks properly, and the opening draws will carry the whole blend rather than just the top of it.

Because this is a rechargeable kit, keeping the battery topped up matters for taste as well as convenience. A vape run on a very low battery can push out a weaker, cooler draw that mutes a rich flavour, so charging before it dies keeps the fruit tasting full-bodied. Store the kit and any pods somewhere cool and out of direct sunlight, since heat thins fruit flavours and can knock the balance of a dark blend off, making the sweetness read heavier and less defined.

As always, expect the flavour to soften a little as a pod nears the end of its life. That is normal wear rather than a fault, and a fresh pod brings the depth straight back.

Frequently asked questions

What does Purple Edition actually taste of?

It is a dark-fruit blend, built around deep berries such as blackberry and blackcurrant with a grape-like sweetness rounding it out. The overall effect is rich, jammy and smooth rather than sharp or fizzy, which is what gives it that distinctive purple character.

Is it a sweet flavour or a tart one?

Mostly sweet, but in a mellow, dark way rather than a sugary one, with just enough tartness on the finish to stop it feeling heavy. It sits between a candy-sweet fruit and a sharp berry, which is a big part of its all-day appeal.

Is there any menthol or cooling in it?

No. Purple Edition is a warm, smooth dark-fruit flavour with no noticeable cooling, which is why it suits cosy evenings more than hot afternoons. If you want the cool version of a dark berry, pair or rotate it with a berry ice instead.

Purple Edition on the IVG 2400 rechargeable vape kit is a deep, smooth, grown-up berry blend with real character, ideal for anyone who wants their fruit rich and a little mysterious rather than bright and breezy. Keep the kit charged, the pods fresh and a sharper flavour on standby for variety, and it makes a genuinely satisfying everyday choice. Nicotine products are for adults over 18 only, and nicotine-salt pods meet the UK 20mg/ml limit.