IVG Pro 12 Starter Kit – Blue Razz Retro

Blue raspberry isn't really a fruit flavour in the way strawberry or mango are, there's no blue raspberry growing anywhere, it's a flavour invented for slush drinks, bonbons and sherbet, and it has stayed popular precisely because it doesn't taste like anything in nature. IVG Pro 12's Blue Razz Retro leans fully into that: it's built to taste like the sweet-shop version of blue raspberry rather than any attempt at a real berry, and the "Retro" in the name is doing exactly the job you'd expect, it's aiming squarely at nostalgia for penny sweets, slush drinks and blue-dyed bubblegum rather than trying to convince you it's healthy or natural.

The first taste: sharp, sugary, unmistakably "blue"

The opening note is bright and slightly tart, with that instantly recognisable "blue" sweetness that sits somewhere between raspberry and bubblegum without being a dead ringer for either. It's sweeter and less tangy than a real raspberry, and there's a faint aniseed-adjacent candy quality in the background that a lot of blue raspberry sweets share, not strong enough to read as liquorice, just enough to remind you this is confectionery flavouring rather than fruit. If you grew up on blue slush drinks or blue raspberry bonbons, the resemblance lands almost immediately.

How it develops through the vape

Unlike an ice flavour that shifts character as the cooling builds, Blue Razz Retro stays fairly consistent from the first pull to the last, the sweetness doesn't fade or intensify dramatically, it just sits there being reliably, unapologetically candy-like. There's a slight fizzy quality to it on a harder draw, similar to sherbet, which softens into something smoother and rounder on a gentler pull. That gives you a bit of control over how sharp the flavour feels purely through how you draw on the device, which is a nice bit of flexibility for a flavour some vapers find intense at full strength.

The exhale

On the way out, the sweetness lingers a beat longer than the tartness does, leaving a clean, sugary finish rather than anything sour or medicinal. It's a flavour that coats the palate a little, in the way sweets do, which is part of the appeal if you like your vapes to feel indulgent, but also the reason it's worth pairing with something sharper elsewhere in your rotation, more on that below.

Who this flavour is made for

Blue Razz Retro suits vapers who like their flavours loud, sweet and a bit playful rather than subtle or grown-up. If you've always preferred sweet-shop and slush-drink flavours over anything trying to taste like real fruit, this is squarely in your lane. It also tends to appeal to anyone who liked the blue raspberry disposables that were everywhere a couple of years back and has been looking for the same hit of nostalgia in a refillable kit instead of buying a new single-use device every few days.

When it works best

This is a flavour that suits social settings and lighter moods more than quiet, focused ones, it has got a fun, almost childhood-summer energy that fits afternoons, weekends and anywhere you'd naturally reach for a slush drink or a bag of sweets rather than a coffee. Some vapers find intensely sweet flavours like this less appealing first thing in the morning, when something lighter tends to sit better, so it's worth having a milder option on hand for the early part of the day and saving Blue Razz Retro for later.

Compared to other blue and berry flavours

Set against a straight Blueberry or Blueberry Ice, Blue Razz Retro reads far sweeter and much less "real fruit", those tend to taste more like actual blueberries, while this one leans hard into artificial candy territory on purpose. It's closer in spirit to a Rainbow Candy or Bubblegum flavour than to any berry vape trying to taste natural. If you want variety without leaving the "blue" family entirely, a Blue Slush or Raspberry Lemonade offers a slightly different angle, less bonbon, more drink-stand, while still keeping that familiar blue-raspberry backbone.

Avoiding palate fatigue with a flavour this sweet

Very sweet flavours are the ones most likely to wear out your palate if you vape nothing else for days on end, you'll notice the sweetness less and less until the flavour barely registers. Keeping a tart or menthol-heavy flavour in a second pod or tank and switching to it every day or two resets your taste buds far more effectively than trying to chase the same sweetness with a stronger flavour concentration. Something like a Lemon Sherbet or a straightforward Menthol works well as the palate-cleanser pod to rotate in alongside Blue Razz Retro.

Two notes on getting the truest flavour

• A gentler, slower draw brings out the smoother, rounder side of the sweetness; a fast hard pull emphasises the sharper, fizzier top note, try both and see which you prefer, since this flavour genuinely changes character with draw speed more than most.
• Keep the coil topped up and don't let the pod run low before refilling, sweet, sugary flavours like this are among the quickest to turn muddy or burnt-tasting on a coil that's running dry.

Blue Razz Retro FAQ

Does Blue Razz Retro actually taste like raspberry?

Only loosely, it's built around the classic "blue raspberry" candy and slush-drink flavour rather than real raspberry, so expect something sweeter and less tart than actual fruit.

Is this flavour very sweet compared to other options in the range?

Yes, it sits towards the sweeter, more confectionery end of the flavour spectrum, closer to bonbons and sherbet than to fresh fruit, so it's worth trying alongside something tarter if you find very sweet vapes fatiguing over a full day.

Will the flavour taste the same throughout the puff count, or does it fade?

It should stay fairly consistent since there's no ice element to fade separately, though as with any pod, keeping it topped up and away from heat helps the flavour stay accurate right through to the last puffs.