IVG Bubblegum in 100ml shortfill: the sweet shop, all grown up
There is something instantly disarming about bubblegum. One puff and you are eight years old again, jaw working on a lump of pink gum, the whole thing sweeter than anything sensible. IVG have taken that nostalgia and bottled it in a generous 100ml shortfill, and the result is a big, unashamedly sweet flavour built for people who like their vape to taste like pudding rather than fruit salad. If a sugary throwback is your idea of a good time, this one was made for you.
A 100ml shortfill is designed to be a sweet all rounder you settle into, so it is worth knowing exactly what that pink gum tastes like in vapour form, when it shines, and how to stop such a sweet flavour from tiring your palate.
Chewing it over: the full taste profile
The first inhale is pure classic bubblegum, and specifically the pink kind, the flavour most of us picture when we hear the word. It is soft, round and immediately sweet, with that unmistakable candy character that is part fruity, part creamy and entirely comforting. There is no mistaking it for anything else. It announces itself the moment it hits your tongue and it does not hold back on the sugar.
Across the mid vape the flavour reveals a little more nuance than you might expect from something so simple sounding. Underneath the headline sweetness there is a faintly fruity note, a soft berry or tutti frutti quality, that gives the gum its familiar depth. On a 70/30 style shortfill the vapour is smooth and fairly full, which suits bubblegum well, because this is a flavour that wants a bit of body to carry all that candy richness. It coats the mouth in a pleasant, chewy sweetness that genuinely echoes the real thing.
The exhale and aftertaste are where bubblegum shows its true colours as a proper sweet treat. The flavour lingers on the breath, leaving that sugary pink gum note behind long after the vapour has gone. It is not tart and it is not cooling, so there is no sharp finish to cut it. What you get instead is a lasting, dessert like sweetness that some people adore and that a few will find rich. This is a flavour that commits fully to being sweet, and it wears that proudly.
Who it is for, and who should probably steer clear
Bubblegum is a flavour for the sweet toothed, plain and simple. If you gravitate toward desserts, candy and sugary drinks, and you like a vape that tastes like an indulgence, this will hit the spot beautifully. It is also a lovely nostalgia flavour, the kind that raises a smile, so it suits anyone who enjoys a bit of playful throwback in their day. Because it is smooth and rounded rather than sharp, it can be an easy, pleasant everyday sweet for those who find fruit and menthol blends too tangy.
It is only fair to say who might want to look elsewhere. If you prefer fresh, crisp or icy flavours, or if you find very sweet vapes cloying after a while, an all day bubblegum could feel like too much of a good thing. Vapers who like tart, sour or menthol driven profiles will find this the opposite of what they enjoy. And if you are watching how sweet your all day vape is because heavy sweetness starts to sit oddly on your palate, this is one to treat as a now and then indulgence rather than a constant.
- Best for: sweet tooths, dessert and candy flavour fans, nostalgia lovers.
- Best moments: as an afters style treat, cheat day vaping, cosy relaxed evenings.
- Consider avoiding if: you prefer fresh, icy, tart or tobacco style flavours, or you tire quickly of sweetness.
How it compares, and what to pair it with
Against other candy vapes, bubblegum is one of the most straightforwardly sweet options going. It is less complex than a mixed sweets or rainbow candy flavour, and more of a single, focused sugar hit. Compared with fruity confectionery like a berry gummy, bubblegum is creamier and rounder, with that distinctive gum note rather than a bright fruit punch. Set beside any menthol or fruit blend it is obviously in a different world, all comfort and sugar rather than freshness.
Because it is so sweet and so consistent, palate fatigue is the real thing to manage here. A relentless wall of sugar is exactly the sort of flavour your taste buds stop registering if you vape nothing else, and once that happens the magic fades. Rotation keeps bubblegum feeling like a treat rather than wallpaper.
- Alternate with a fresh menthol or minty flavour, which is the perfect palate cleanser after all that sweetness and makes the gum taste vivid again on your return.
- Keep a tart or citrus fruit in your rotation to give your senses a sharp contrast and stop everything blurring into sugar.
- Save the bubblegum for specific moments rather than every single puff, so it stays special.
Treated as the indulgent end of a varied rotation, bubblegum earns its place. Made the only thing you ever vape, it can wear thin faster than a more balanced flavour would.
Practical notes for a shortfill
A 100ml shortfill is a bottle you live with for a while, so a few habits help. If you are adding nicotine, remember that in the UK nic salt and nicotine strengths for consumer e liquid are capped at 20mg per ml, and this size of bottle is enjoyed at low strengths by many vapers. Whatever you add, give the bottle a proper shake and, if you can, let it stand a little so everything blends evenly. Sweet flavours in particular reward a good mix, since a well combined liquid carries that gum note cleanly.
Storage is worth getting right. Keep the bottle cool, upright and out of direct sunlight, because heat and light can slowly degrade sweet e liquid and dull its top notes. A cupboard is perfect. Many sweet and dessert flavours actually settle and deepen with a short rest after mixing, so if a fresh bottle tastes a touch flat, giving it a day or two often lets the bubblegum round out fully.
For the truest taste, use a clean coil that suits sub ohm style juice, since a tired or gunked up coil is the fastest way to mute a sweet flavour and let it taste caramelised. Sweet, sugary liquids do tend to build up on coils faster than light fruit ones, so expect to change coils a little more often to keep bubblegum tasting crisp and true. On value, a large bottle like this offers plenty of vaping, and looking after your coils and storage is what makes sure every millilitre tastes as good as the first.
Bubblegum FAQ
Just how sweet is IVG Bubblegum?
Very. This is one of the sweeter, more dessert like flavours you can pick, with a full pink gum sugariness and no tartness or cooling to offset it. Sweet tooths will love it, while anyone who finds sugary vapes too much may prefer to enjoy it occasionally rather than all day.
Does it actually taste like real bubblegum?
It captures the classic pink bubblegum flavour closely, that soft, creamy, faintly fruity candy taste most people associate with chewing gum. It is an idealised, smooth version rather than a literal piece of gum, but the nostalgia lands and the character is spot on.
What should I vape alongside it to avoid getting bored?
A fresh menthol or a tart citrus makes the ideal partner, because both reset your palate after the sweetness and keep the bubblegum tasting bright when you come back to it. Rotating like this stops such a rich flavour from fading into the background. Nicotine products are for over 18s only.
