IVG 70/30 Shortfill E-Liquid 100ml

About the IVG 70/30 Shortfill E-Liquid 100ml

The IVG 70/30 Shortfill E-Liquid 100ml is a big-bottle e-liquid built for tanks that can actually handle it. The "70/30" in the name tells you exactly what you're getting: 70% VG (vegetable glycerin) to 30% PG (propylene glycol), a mix weighted toward thick, smooth vapour production rather than a sharp throat hit. It comes in a 100ml bottle across 12 flavours, and as a shortfill it's sold nicotine-free (0mg) as standard, ready for you to add your own nicotine shot if you want one.

If you've been vaping on a pod kit and are moving up to a sub-ohm tank, or you already own one and are tired of paying more per ml for small bottles, this is the format that solves both problems at once. It's also part of our BUY 2 FOR £14 deal, so working through a few flavours costs less than buying them one at a time.

The Flavour Range: 12 Options, a Few Standouts

IVG's 70/30 range covers fruit, menthol, bakery and soft drink territory rather than sticking to one lane. The full line-up is: Blue Raspberry Ice, Bubblegum, Forest Berries Ice, Frozen Cherries, Rainbow Blast, Riberry Lemonade, Spearmint, Strawberry Sensation, Strawberry Watermelon, Summer Blaze, Tropical Ice Blast and Vanilla Biscuit.

• Blue Raspberry Ice, tart, artificially bright raspberry with a cold menthol finish, one of the more polarising flavours in the range and a favourite of anyone who liked blue slush drinks as a kid.
• Bubblegum, sweet, rounded and nostalgic, no ice, no fruit sharpness, just straightforward gum-stand flavour that works as an all-day vape.
• Forest Berries Ice, a mixed-berry blend (think blackberry, blueberry, a touch of blackcurrant) with a cool exhale that stops it tipping into overly sweet territory.
• Frozen Cherries, dark, slightly tart cherry chilled with menthol rather than sugared up, closer to real fruit than cherry cola.
• Vanilla Biscuit, the odd one out, a bakery-style dessert flavour for anyone who wants a break from fruit and menthol altogether.

The rest of the range (Rainbow Blast, Riberry Lemonade, Spearmint, Strawberry Sensation, Strawberry Watermelon, Summer Blaze, Tropical Ice Blast) fills in the gaps between those poles, from straight menthol (Spearmint) to layered tropical fruit (Tropical Ice Blast, Summer Blaze). With 12 to choose from and a multibuy deal on offer, mixing two flavours rather than committing to one bottle is a reasonable way to figure out what you actually like.

Setting It Up Without a Burnt or Muted Taste

A 70/30 mix is noticeably thicker than a 50/50 e-liquid, and that changes how you need to use it. Get the setup wrong and you'll either scorch the coil or end up with flavour that tastes flat and watered-down.

• Use a coil rated for sub-ohm or direct-lung vaping. A high-resistance coil built for thin 50/50 liquid won't wick a 70/30 mix fast enough, and you'll get dry, burnt hits within a day.
• Prime a new coil before use: drip a couple of drops directly into the wicking ports, fill the tank, then leave it to stand for five to ten minutes so the cotton fully soaks through before you vape.
• Stay within the wattage range printed on the coil. Pushing past the top end is the single most common reason for a burnt taste, it cooks the wick faster than the liquid can replace it.
• Avoid chain vaping. Give the coil a few seconds between puffs to re-saturate, especially on a fresh fill.
• If the flavour tastes muted rather than burnt, that's usually the high VG content diluting the flavour concentrate slightly, or the bottle needing a proper shake. Give it a firm shake before every fill, and if you've just added a nicotine shot, let the bottle rest for a day so the flavour and nicotine settle evenly through the liquid.

A coil that's past its best will taste burnt no matter how carefully you prime it, so if flavour is fading and nothing above helps, that's your sign to swap it out.

Who This Bottle Actually Suits

This is the right pick if you're vaping on a sub-ohm tank, mesh coil pod, or RDA and want fuller clouds with a gentler throat hit than a high-PG liquid gives you. It also suits anyone who's already worked out roughly what nicotine strength they want and would rather buy a nic shot separately than pay a premium for a small pre-mixed bottle. Heavier vapers who get through juice quickly will notice the value most, 100ml goes a lot further than the usual 10ml bottle, and the flavour range gives you enough variety to rotate without buying six different products.

It's less suited to anyone still on a basic pod kit with a high-resistance coil. Thick 70/30 liquid tends to leak or gurgle in that kind of setup rather than vape cleanly, a 50/50 e-liquid or a nic salt in a smaller bottle is the better match there.

How It Compares to Other E-Liquid Formats

Against a standard 50/50 e-liquid, the IVG 70/30 Shortfill E-Liquid 100ml trades throat hit for cloud size and smoothness. A 50/50 mix is thinner, carries flavour a bit more sharply, and works in pretty much any coil, including the high-resistance ones in basic pod kits, whereas 70/30 needs a sub-ohm setup to perform properly.

Against small nicotine e-liquid bottles (the 10ml ones that already contain nicotine, salt or freebase), a shortfill costs less per ml and gives you control over your own strength by choosing which nic shot to add, but it does mean an extra step before you can vape it. If you want to be ready to go straight out of the bottle, a pre-mixed 10ml is simpler; if you vape enough to care about cost per ml and want to dial in your own strength, the shortfill format wins.

Compared with heavier VG shortfills (80/20 and above), this 70/30 ratio sits closer to the middle, still thick enough for good vapour and a smooth pull, but not so VG-heavy that flavour gets buried or that it struggles to wick in a moderately powered tank. It's the ratio a lot of sub-ohm vapers settle on once they've tried the extremes.

Nicotine Strength Guidance

The IVG 70/30 Shortfill E-Liquid 100ml ships at 0mg, containing no nicotine at all. That's standard for shortfills in the UK: TPD rules only allow nicotine-containing e-liquid to be sold in bottles up to 10ml, so 100ml bottles are sold nicotine-free with room in the bottle for you to add a nicotine shot yourself. Nic shots are sold separately, and adding one (or more, depending on how strong you want it) is what brings the bottle up to your preferred strength.

By UK law, no e-liquid, salt or freebase, can legally be sold above 20mg/ml (2%), so whatever combination of shots you add, you can't legally exceed that cap. If you want a gentler hit at a higher strength, a nicotine salt shot will generally feel smoother on the throat than a standard freebase shot at the same mg; most vapers pair a 70/30 mix like this with a freebase shot for a fuller, cloudier vape, but the choice is yours. As with any nicotine product, this is strictly for adults aged 18 and over.

Storage and Care

Keep the bottle upright, away from direct sunlight and heat, a hot car, a windowsill, or anywhere near a radiator can all affect flavour over time. Room temperature and somewhere dark, like a drawer or cupboard, is ideal. Keep the cap screwed on tightly between uses, give it a shake before filling your tank, and always store it well out of reach of children and pets, this is a nicotine product once you've added a shot, and the concentrated nic shot itself is more potent again.

FAQ

Does the IVG 70/30 Shortfill E-Liquid 100ml already contain nicotine?

No. It's sold at 0mg, completely nicotine-free, as standard for a shortfill. You add your own nicotine shot separately if you want nicotine in it.

What does the 70/30 ratio actually mean?

It's the split between VG (vegetable glycerin) and PG (propylene glycol) in the liquid, 70% VG and 30% PG. More VG means thicker liquid, bigger clouds and a smoother pull; more PG means thinner liquid and a sharper throat hit.

What device should I use it with?

A sub-ohm tank, mesh coil pod, or RDA built for direct-lung vaping. A high-resistance coil designed for thin 50/50 liquid won't wick a 70/30 mix well and is likely to leak or gurgle.

Why does my vape taste burnt or flat after filling up?

Burnt usually means the coil wasn't primed properly or the wattage is set too high for it. Flat or muted usually means the bottle needs a shake, or the liquid hasn't had time to settle after you've added a nic shot.

Is the IVG 70/30 Shortfill E-Liquid 100ml UK compliant and who can buy it?

Yes, it's UK TPD compliant. Nicotine e-liquid, including nic shots sold to top this bottle up, is strictly for adults aged 18 and over, and you'll need to verify your age to buy it.