IVG 70/30 Shortfill E-Liquid 100ml – Summer Blaze

Summer Blaze in an IVG 70/30 shortfill: a big juicy fruit blend built for clouds

Summer Blaze is a flavour with its foot on the accelerator. This is a 70/30 shortfill, which puts it firmly in sub-ohm, cloud-forward territory, and the blend is tuned to match. Where a pod flavour has to behave itself in a tiny coil, a 100ml shortfill like this is designed to fill a room with vapour and a mouthful with fruit. Summer Blaze leans right into that, delivering a warm, ripe, sun-soaked fruit mix that gets bigger and bolder the more air you push through it.

The 70/30 ratio, meaning more vegetable glycerine than propylene glycol, is the key to the whole experience. That higher VG content is what produces the thick, dense clouds, and it also gives the flavour a smoother, rounder body. Summer Blaze is built to exploit that, so the fruit reads as juicy and full rather than sharp and thin.

Riding the flavour on a sub-ohm setup

On the inhale, Summer Blaze opens with a wave of ripe, warm fruit. This is not a delicate flavour. It leans into sweet, sun-ripened notes, a blend of orchard and stone fruit with a berry edge, and on a decent sub-ohm coil that opening draw is generous and mouth-filling. The higher airflow of a direct-to-lung setup pulls the whole profile forward at once.

Through the middle, the blend shows its layers. There is a bright, juicy centre with a slightly tart lift that keeps the sweetness in check, and because a sub-ohm coil runs warmer and wetter than a pod, you get more of that mid-range complexity than you would from a small device. The fruit feels dense and satisfying, the kind of flavour that gives you a proper reason to take a long, slow lungful.

On the exhale, and there is a lot of exhale with a 70/30, the flavour rides out on those thick clouds and finishes sweet, warm, and smooth. A faint cooling note may drift through, but Summer Blaze is fruit-led rather than ice-led, so the lasting impression is ripe and sunny. The aftertaste is clean enough that you can happily vape it all day without it caking on your palate.

Who it is for and when it fits

This is a flavour for direct-to-lung vapers who like big clouds and a bold, unmissable fruit hit. If you run a sub-ohm tank and you find pod flavours a bit polite, Summer Blaze gives you volume in both senses, plenty of vapour and plenty of taste. It is a relaxed-setting flavour, the sort you reach for at home in the evening, out in the garden, or whenever you have space to actually enjoy the clouds rather than being crammed on a train.

Mood-wise it is upbeat and warm. It suits sunny days and it works as a deliberate lift on grey ones, a reliable slice of summer on tap. Because it is a shortfill you are also buying in volume, so this tends to become a main-rotation, everyday juice rather than an occasional novelty.

How it compares and what to pair it with

Compared with a sharp, cold summer fruits pod, Summer Blaze is warmer, rounder, and cloudier thanks to that 70/30 base. Compared with a single-fruit shortfill, it is busier, with several fruits trading places, which keeps a big DTL session from getting monotonous. And against a heavy dessert or tobacco shortfill, it is far lighter and more refreshing, better suited to genuine all-day use.

To keep your palate sharp across a big bottle, rotate it with something from a different family. A menthol or a menthol-fruit shortfill gives you a crisp counterpoint. A dessert or a drinks-style juice offers a total change when you want one. Alternating flavours between tanks, or simply on different days, stops the ripe sweetness of Summer Blaze from fading into background noise, so it keeps landing with impact when you come back to it.

Practical notes, including the nicotine question

The most important practical point with any shortfill is what shortfill actually means. A 100ml bottle like this is not filled to the brim. It comes with 100ml of nicotine-free liquid in a larger bottle, leaving headroom so you can add nic shots yourself if you want nicotine. If you add a couple of standard nic shots you bring the whole bottle to a low nicotine strength suitable for sub-ohm vaping, all within the UK rules for existing adult vapers. If you prefer, you can vape it nicotine-free as it comes. After adding a nic shot, always give the bottle a good, thorough shake and, ideally, let it steep for a little while so the nicotine and flavour fully marry. A rushed, unshaken mix tastes flat and uneven.

Coil life matters with sweet fruit shortfills, because higher-VG, sweeter liquids can gunk a coil faster than a plain menthol would. If Summer Blaze starts tasting dull or slightly burnt, it is usually the coil rather than the juice, so swap it and the ripe flavour comes straight back. Store the bottle upright somewhere cool and dark, keep the cap tight to hold the flavour, and keep it well away from anyone under 18. Heat and light degrade a fruit blend over time, so a dark cupboard is its best friend.

Who should give it a miss

A 70/30 shortfill is the wrong tool for a small mouth-to-lung pod device, so if you vape a plug-and-play pod kit this is not the format for you. Flavour-wise, if you dislike sweet, juicy fruit or you want a subtle, dry, sophisticated profile, Summer Blaze will feel too loud. And as always, this is a product for existing adult smokers and vapers aged 18 and over in the UK. Nic shots keep the finished strength within the legal limits for this style of liquid.

Summer Blaze FAQ

Do I have to add nicotine to Summer Blaze?

No. As a shortfill it arrives nicotine-free, so you can vape it exactly as it comes if you prefer zero nicotine. If you do want nicotine, you add nic shots yourself and shake thoroughly, which brings the bottle to a low strength suited to sub-ohm vaping. The choice is entirely yours within the UK rules.

Will this work in my pod device?

It is designed for sub-ohm, direct-to-lung tanks rather than small mouth-to-lung pods. The 70/30 ratio is thick and cloud-focused, which most pod coils are not built to handle well. For the full flavour and those big clouds, run it in a sub-ohm setup.

Why does my Summer Blaze taste better after leaving it a day or two?

If you have added a nic shot, a short steep lets the nicotine and the fruit blend fully combine, which smooths and deepens the flavour. Even without steeping, a proper shake makes a real difference. A freshly mixed, unshaken bottle can taste thin, while a rested, well-shaken one tastes rounder and more complete.